Dani Ward

Designer | Teacher | Consultant

For Clients

On speaking clearly.

Many of us work in specialized industries that all have a unique vocabulary. Since we spend 8 hours of our day working in these unique environments, it’s easy to assume anyone you’re talking to understands your everyday language. But chances are your customers, vendors, clients, and users don’t have the same level of education and experience in your field that you do. Using industry-insider jargon can quickly alienate people you’re trying to reach.

If you want to positively impact your audience, speaking clearly is incredibly important. Here are a few things to keep in mind during your next interaction with someone outside your business.

Responsive Web Design

Responsive web design describes a site that has been designed to display a website’s content legibly and usably on any screen in any context without the viewer having to make any adjustments.

The world-wide web isn’t static anymore. I’m not sure it ever really was.

And your website shouldn’t be static, either.