Throwback Thursday: INFOCUS Marketing Rebranding
INFOCUS Marketing acquired a 25 year old print and direct mail firm in June of 2010. Months before the official acquisition took place, the marketing department needed to come up with a new face for the company as we would be offering our clients and customers a myriad of services beyond list management.
Having been a part of the team for months, I had already proven my skill set, so I was tasked with redesigning our corporate materials and a company logo redesign. My goal was to keep the visual language consistent without being overbearing. The following gallery shows the rebranding before and after.
Connect With Me
I met Dani when I was a student at Hagerstown Community College. I attended HCC working towards my Associates in Graphic Design and my Associates in Website Design. Because many of the classes for both degrees overlapped, I had Dani as my instructor for several of my core classes throughout my years there. As I am a very studious and intense student, and the classes I attended with Dani as my instructor were very important to me for my future career as a Website Designer and a Graphic Designer, I had very high expectations of the classes Dani taught. I was not disappointed. I found Dani to be very knowledgable in her field of expertise. She presented the material in a well planned manner and was always available to her students if extra explanations were necessary. Because of Dani's creative and informative teaching style, she gave me the experience, knowledge and confidence I needed to pursue my professional career. Since I have graduated, I am now the owner and operator of a website and graphic design business, and, on an everyday basis, I use the information she taught me. I feel she would be a great professional asset to any company.
I've worked with Dani for over 5 years. Her graphic design skills have supported my company's marketing efforts in 4 states. She is creative, professional, and deadline driven. My job was made easier knowing I could rely on her support.
I have worked with Dani on direct mail, email marketing, print advertising, poster design, logo design and much more! We've been working together for almost 3 years now and I'm always thrilled with Dani's work. She is very flexible with changes, delivers items in a timely manner and always hits my deadlines, whether that deadline be in 3 hours or 3 days. She is wonderful at what she does, she's a very talented designer!
Strategic. Thoughtful. And Passionate. Dani is all these and then some. I've had the pleasure of partnering with her on a number of projects, and she's always done an amazing job of bringing my words to life. But more than that, Dani always brings it back to what our goal is — what we want the reader to feel or do — and tweaks accordingly. She understands that commercial design is about a balance of function and form, and she makes it look easy in execution (which it isn't). Any time I get a chance to work with Dani, I know it'll be fun, it'll be creative, and it'll always be done right.
I've worked with Dani twice to create logos for different projects. Both times I was absolutely thrilled with both the process and the end result. She is a good designer to work with-- timely and pro-active, and responded well to changes I wanted. The logos turned out beautifully. I'll definitely be using Dani for any other graphic design needs I have in the future.
A. M. Leibowitz
I initially consulted Dani for my web site design because her artwork is stunning. I found her easy to work with, personable, and flexible. She created exactly what I asked for--something relatively uncomplicated but with the beautiful handlettering I admired when I first saw her work. I was also appreciative that she was upfront with me about the individual parts of the task and the payments. All in all, I'm very pleased, and I would recommend her for anyone looking for someone who puts so much heart into her work.
For one of my clients, I've used Dani for direct mail design and email design. Her graphics are GREAT, ability to translate copy to paper and email is phenomenal, and her ability to bring ideas to life and work with printers is amazing. I continue to enjoy the relationship I have with Dani and plan to use her in the future. Highly recommend her. There hasn't been a project that I have seen where she hasn't excelled.
Dani is a great graphic designer. She is very responsive and has great ideas. She is able to look at a website to determine the messaging to carry through to her work. She works fast to deliver a finished product. I have been very happy with all of the work Dani has produced for PMMI.
Dani was one of the best students I ever had. Her work was always thoughtful and well designed. Dani is extremely intelligent, and always found a strong solution to the visual problems that were assigned to her. Naturally her work was on time, and met all the requirements of the assignment.
Dani is a very talented designer with a passion for typography. I am continually impressed with her creative, typographic solutions for projects. It can be a challenge for any in-house designer to keep every day projects from becoming boring and repetitive and Dani meets this challenge whole-heartily.
Dani is an outstanding graphic designer! Her ability to translate concepts into art for both branding and design are exceptional. At INFOCUS, she rebranded the company logo, sales sheets emails, postcards, direct mail, flyers, and other marketing collateral - a task that can not be given to just any graphic designer. She has the ability to work under very tight deadlines while still maintaining professional, high quality standards. Additionally, she was able to take on projects outside of traditional graphic design such as copy-writing and project management. I highly recommend Dani's talent and experience.
Dani worked for me as my student-aid and was by far the most professional and creative. She designed the homepage for our student web server, assisted with several web-based projects and tutored other students. Dani is creative beyond her years, but has the technical expertise to implement every design.
Despite her youth, Dani has a very solid grasp of how graphic design works with messaging. She is a consistent performer and her work ethic is noticeably positive. Without her, the Marketing department would not be able to keep up with the variety of projects and increase of special requests from Business Development, email list marketing, our current list products, external clients and company marketing initiatives…Dani is a solid pillar that can be relied on.