Dani Ward

Designer | Teacher | Consultant

Tag Archive for Identity Design

Throwback Thursday: INFOCUS Marketing Rebranding

INFOCUS Marketing acquired a 25 year old print and direct mail firm in June of 2010. Months before the official acquisition took place, the marketing department needed to come up with a new face for the company as we would be offering our clients and customers a myriad of services beyond list management.

Having been a part of the team for months, I had already proven my skill set, so I was tasked with redesigning our corporate materials and a company logo redesign. My goal was to keep the visual language consistent without being overbearing. The following gallery shows the rebranding before and after.