Throwback Thursday: INFOCUS Marketing Rebranding
INFOCUS Marketing acquired a 25 year old print and direct mail firm in June of 2010. Months before the official acquisition took place, the marketing department needed to come up with a new face for the company as we would be offering our clients and customers a myriad of services beyond list management.
Having been a part of the team for months, I had already proven my skill set, so I was tasked with redesigning our corporate materials and a company logo redesign. My goal was to keep the visual language consistent without being overbearing. The following gallery shows the rebranding before and after.
2010. INFOCUS Marketing acquired another business and greatly expanded its suite of services in 2010. The marketing department realized this was a good opportunity to rebrand the company, and with the rebrand came reworking our business cards. We wanted people to know at a glance who the employee was and where they worked.
2010. INFOCUS Marketing expanded its services and acquired another company, so a rebranding was in order. An arrow hitting a target had been part of the branding before, along with the basic color scheme, so I tried to keep the same elements while giving them a bit of a fresher look.
2011. The last piece of the rebranding puzzle for INFOCUS Marketing was our proposal booklets. They were designed with our sales sheets and business cards in mind.
2010. In conjunction with the 2010 rebranding of the company, I was tasked with redesigning our newly rewritten sales sheets. We wanted to keep the design open, strong, but friendly, which we achieved with the rainbow of colors and usage of large lower-case sales sheet titles.