Antietam Cable Television approached the team at Icon Graphics to create full-page and banner-sized print ads for the local newspaper, matching the minimalistic strong tone of their new TV spots. I was tasked with creating a print strategy for this “Home of the Future” campaign. The client was thrilled with the result.
One of the struggles I had with preparing for the campaign was finding suitable images. They all needed to be easily masked from their backgrounds or have a white background, and be able to work together with other images. A decent chunk of the time spent designing these ads was in selecting and prepping the images. Typographically, I chose to go for high-contrast between Myriad Black or Bold and Myriad Light. I found that this communicated both strength and sophistication, which is exactly the feeling Antietam Cable wanted in their campaigns.
After the ad campaigns were so well-received, Antietam Cable came back to the team at Icon and asked us to redesign all of their collateral materials in the same theme as the ad campaign. This included their cable channel guide, digital phone booklet, services pricing guide, digital phone brochure, digital cable brochure, high-speed internet brochure, business-class services brochure, and business-class services stepped one-sheet inserts. Once again, these designs were successful: the client approved the design, which was created specifically for ease of use for their customers. All around, it was a win-win.