Dani Ward

Designer | Teacher | Consultant

Process

Icon Graphics Website

I’m very proud of the work I put into the Icon Graphics site redesign. Some of the strategy options weren’t implemented for various reasons, but the process of planning and organizing and writing and designing for such a large project, along with helping to oversee the progress and ensure quality, was a process that helped me grow as a designer, writer, and web professional.

Antietam Cable’s Home of the Future Campaigns & Collateral

Antietam Cable Television approached the team at Icon Graphics to create full-page and banner-sized print ads for the local newspaper, matching the minimalistic strong tone of their new TV spots. I was tasked with creating a print strategy for this “Home of the Future” campaign. The client was thrilled with the result.

One of the struggles I had with preparing for the campaign was finding suitable images. They all needed to be easily masked from their backgrounds or have a white background, and be able to work together with other images. A decent chunk of the time spent designing these ads was in selecting and prepping the images. Typographically, I chose to go for high-contrast between Myriad Black or Bold and Myriad Light. I found that this communicated both strength and sophistication, which is exactly the feeling Antietam Cable wanted in their campaigns.

After the ad campaigns were so well-received, Antietam Cable came back to the team at Icon and asked us to redesign all of their collateral materials in the same theme as the ad campaign. This included their cable channel guide, digital phone booklet, services pricing guide, digital phone brochure, digital cable brochure, high-speed internet brochure, business-class services brochure, and business-class services stepped one-sheet inserts. Once again, these designs were successful: the client approved the design, which was created specifically for ease of use for their customers. All around, it was a win-win.

Read more to see the pieces designed for both the ad campaign and the business collateral.

Throwback Thursday: INFOCUS Marketing Rebranding

INFOCUS Marketing acquired a 25 year old print and direct mail firm in June of 2010. Months before the official acquisition took place, the marketing department needed to come up with a new face for the company as we would be offering our clients and customers a myriad of services beyond list management.

Having been a part of the team for months, I had already proven my skill set, so I was tasked with redesigning our corporate materials and a company logo redesign. My goal was to keep the visual language consistent without being overbearing. The following gallery shows the rebranding before and after.

PACK EXPO International / Pharma EXPO Playbook 2014

PMMI approached me to design the exhibitor handbook for their co-located PACK EXPO International Pharma EXPO in Chicago. The theme was once again that of a comprehensive playbook, so sports imagery, bold colors, and clean layout were in order to attractively and intuitively lay out the contents of the book. The copywriter, Kwame DeRoché, provided the visual concept of a locker that holds all the information exhibitors need for the show.

PACK EXPO Playbook 2013

PMMI asked me to come up with a concept & a design for the exhibitor handbook for their 2013 PACK EXPO show in Las Vegas. The theme was a playbook, so I decided to go with a clipboard that would be full of “game plans” for the exhibitors. The clipboard was die-cut and slipped into a slit on the front to keep the booklet closed. PMMI and their exhibitors alike were incredibly pleased with the result.