Dani Ward

Designer | Teacher | Consultant

Dani Ward, Graphic Designer

Logo Design

While a logo isn’t the only (or even most important!) part of branding, it certainly plays a large role in creating that valuable first impression of your company, cause, team, or event. I love working with clients to create a visual that will leave a lasting positive impact.


Associations, manufacturers, cable companies, and more all need to advertise their services in various publications.


Sometimes, an ad simply isn’t enough to get across the information you need your prospects to know. Brochures work perfectly in those cases — and a well-designed brochure has a much higher chance of being read.

Booklet Designs

Got a lot more to say than can fit in a brochure? I love working on booklet, magazine, and report designs!

Content and Branding Strategy

Maybe you need help with just planning out a big project or branding overhaul for your company, website, or a service you offer. My experience with marketing, writing, and branding makes me a great fit to consult with you to create a workable, beautiful, useful plan for whatever you need.

Messaging for a Cause

In addition to my graphic design work, I’m a calligrapher, hand-letterer, and illustrator. I’ve been commissioned to create several designs for various causes, as well as working on causes in my own free time because I believe so strongly in them.

A Little More About Me

Headshot of me, Dani Ward. I have very pale skin and curly fuchsia and purple hair cut in an asymmetrical pixie cut. I’m wearing large black hipster glasses, a crystal nose ring, berry-colored lipstick, and a necklace with pink and orange shells. One eyebrow is slightly raised as I smile, looking into the camera.

I’m an RVA-based graphic designer, educator, artist, and human focused on making my little sphere of influence a better-educated and more compassionate place.

10 Years of Design

My time as a designer has been spent working in 3 very common scenarios. In the past decade, I’ve been a freelance designer, worked in-house as part of a marketing team, and spent time as a member of a design studio. Each workplace has its own set of expectations, responsibilities, and tasks.

Working in such varied environments has helped me narrow the focus of my work in recent years. Most of my projects nowadays involve branding. I really enjoy creating a visually unique, engaging, and consistent framework for a client’s design and marketing needs — whether that includes a logo redesign or not.

3 Years of Teaching

I taught graphic design classes at a local community college for just shy of 3 years. Because of the variety of my design experience, I was able to better prepare students for work outside the classroom. I collaborated with small businesses in the community to give my classes experience working with client-provided design briefs. Similarly, local printers agreed to work with my students as they learned to prep files for production.

A Lifetime of Learning

My passion is encouraging people to be good to themselves and to one another. Being a good human boils down to empathy and respect. That may sound simple, but it takes learning by listening and paying attention to those around us. Those traits are needed to be a good designer, too. I want to make a positive impact on the world with my life and my design.